SOCIAL MEDIA AND THE ENTERPRISE
MANAGING THE RISK
Objective: Identify risk management considerations and guidelines for social media usage by members of the organization.
Method: Actual and hypothetical examples of social media-based risks to the organization. Messages are presented via a graphics-rich slide deck and interactive narrative.Overview
The seminar will examine the Facebook/Cambridge Analytica data harvesting incident from early 2018 along with Facebook's Terms of Service. Other common social media and cyber-related risks to be addressed include phishing, the disgruntled employee, the disgruntled customer and device Location Services.
This will be followed by a review of motivations and rationalizations for risky social media posting and messaging. Risk mitigation techniques such as technical and behavioural methods and a hierarchy of messaging privacy will also be reviewed.
The session will conclude by referencing the origin of public relations and the personal responsibility that organization members should be expected to assume for social media usage and policies. Duration: 60 minutes.
Download this overview as a pdf.