for professionals

This 60-minute session features actual and hypothetical examples of social media-based risks to the organization. Messages are present via a graphics-rich slide deck and interactive narrative.

The presentation will examine the Facebook/Cambridge Analytica data harvesting incident from early 2018 along with Facebook's Terms of Service. Other common social media and cyber-related risks to be addressed include phishing, the disgruntled employee, the disgruntled customer and device Location Services.

This will be followed by a review of motivations and rationalizations for risky social media posting and messaging. Risk mitigation techniques such as technical and behavioural methods and a hierarchy of messaging privacy will also be reviewed.

The session will conclude by referencing the origin of public relations and the personal responsibility that organization members should be expected to assume for social media usage and policies.

Duration: Approximately 60 minutes plus time for questions.